PO.P Magazine

Besides being wonderfully comfy and soft, our UV clothes for baby and children have lots of excellent qualities! Most importantly, they all have UPF 50, which means that they give at least 97.5 per ce … read more

Print out the lovely designs from our new Sarah Sheppard collection and let your child color them in! The perfect activity for nature obsessed kids! Click here to download the prints (pdf). … read more

Yippee – it’s that time again! We’re launching our second design collab with Swedish illustrator and children’s author Sarah Sheppard. Here she tells us about her love of sharks and reveals her top … read more

Our fleece jacket is one of our best-loved products. The fact that its windproof makes it ideal as either a cosy middle layer or as a jacket for milder days. It can therefore be used all year round. I … read more

A Style For Everyone We have introduced names to our different jeans styles for kids in order to help you remember your favourites. You'll find the style name on the pocket of the jeans and on ou … read more

Shell or traditional rainwear – what’s the best choice? Here we compare the advantages and disadvantages of both products.Which is best for my child?The best choice will depend on how your child uses … read more