PO.P Magazine

"Why not the opposite?"This was the motto of Stig Lindberg (1916-1982), one of Sweden’s most popular designers and the creator of the classic “Berså” print, which many of you are sure to recognize. Bu … read more

There are childhood stories that stay with us for the rest of our lives. They include Astrid Lindgren’s stories about Lotta on Troublemaker Street and the Children of Noisy Village, beautifully ill … read more

How to choose the right outerwear for your child?Which outerwear should you choose so that your child can play outdoors without getting cold, sweaty or damp? Here we’ve put together everything you nee … read more

Even though the majority of our range consists of more sustainable products, we’re just getting started! We aim to continue raising the bar to keep pace with scientific advancements and new opportunit … read more

Our sustainability report details our sustainability work over the past year and how we work with sustainability with regards to the environmental impact of our products, our manufacturing practices, … read more

Do you wish to retain heat, wick away moisture, and keep the rain, snow and wind out? The layering principle is a brilliant way to weatherproof your child! They will be warm enough on the chilliest … read more