Polarn O. Pyret's Classic Stripes were recently featured on The Martha Stewart Show's Baby Shower episode with an entire audience full of moms-to-be. This opportunity is very special since Cool Mom Pick's Liz Gumbinner chose our newborn stripes as her first pick on the show. Incidentally, Cool Mom Picks was the first website to announce our arrival in the U.S. back in 2009. We hope to remain a Martha Stewart favorite.

POLARN O. PYRET Announces Last Mama Collection, Focusing Exclusively on Children’s Wear
GREENWICH, Connecticut—May 9, 2012— Polarn O. Pyret USA (www.polarnopyret.com), the premium children’s wear brand from Sweden, announced it will no longer offer its maternity and nursing wear line as part of its collection. The final “Mama” line will be launched this spring then phased out completely.

"We have decided to focus entirely on what we do best, which is children’s clothing,” says Jennifer Athanason, president for Polarn O. Pyret USA. “We are constantly evaluating our business and want to ensure we offer customers what they want while to keeping to our profits. Focusing exclusively on children’s clothing will allow us to expand our current collection up to size 12.”