The garment’s lifespan
A garment with a long lifespan reduces the need to buy more clothes over time. This means fewer carbon dioxide emissions, less waste, and reduced use of resources. Therefore it is our responsibility to make high-quality clothes that last a long time and that can be worn by several children.
Research studies show that if you increase the practical lifespan of a garment by a factor of 3, you reduce the climate impact by 65% and the use of fresh water by 66%. The practical lifespan for adult clothing is measured in the number of wears, while the lifespan of childrenswear is measured in the number of users – since children outgrow their clothes. 55% of our outerwear is currently worn by at least three children in succession and our goal is for this percentage to increase to 60% as soon as 2020.
Must withstand all games and weather
Our most important task is therefore to offer products with a high quality and long lifespan, where each product is produced for its specific area of use. This means, for example, that a garment should be tough enough for all kinds of indoor and outdoor play; keep its shape and colour however frequently it is washed; and withstand cold, wind, moisture, and the sun’s strong rays. This also means that a garment should fit well, allow the wearer to move freely, feel soft against their skin and always be safe to use.
You can help!
There is also a lot you can do to prolong the lifespan of a garment. The three best ways are to follow the washing instructions, mend it (if necessary) and hand it down to a new owner once your child has outgrown it. And we want to support and help you to do all this, because then we are acting sustainably together.